The way people buy has changed for good. Traditional marketing and advertising won’t work like it used to. You have to understand the process most buyers go through when making buying decisions to profit from it.
Many of my customers are aware of the need to become active in Social Media but, they’re too busy and not sure of how to start. For the “non-technical” among us, it can be a bit scary to get started even creating LinkedIn and Facebook profiles, much less creating a blog! Mike Lake, of Maniacal [...]
Chris Brogan hits it out of the park again! He’s just released an awesome e-Book on using social media to get REAL results in Business to Business sales. His e-Book, “Fishing Where the Fish Are” maps social media to the B2B buying cycle. Well worth the read. If you’re a business owner or sales manager [...]
Alright! Enough! I’ve heard it over and over for the past year. “You’ve got to Twitter!” For those that don’t know already, Twitter.com is one of the hottest social media trends. Basically, you put in short updates about what you’re doing throughout the day and your friends can “follow” you. You can choose who you [...]