The way people buy has changed for good. Traditional marketing and advertising won’t work like it used to. You have to understand the process most buyers go through when making buying decisions to profit from it.
In a recent survey conducted by KnowledgeStorm and the Artemis Group, the chance of connecting with a prospect decreased by 71% if the follow-up is not made within the first 24 hours.
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I was recently asked to write a guest post by Gerald Weber of Search Engine Marketing Group for his excellent blog on Search Marketing.>
The topic is adjusting your sales process in order to maximize close rates and return on leads that come through your web site. If you’re spending money to drive traffic to your website, then you [...]
Frank Reed posted a good article on Mike Moran’s Biznology blog today that hit a note that’s worth hearing if you’re responsible for marketing, lead generation or selling in your company.
Most small businesses are missing a HUGE opportunity to improve the quality and quantity of the leads their sales teams are working with and improve marketing ROI.
Search Engine Marketing (SEM). I [...]