sales tracking
8 Metrics You Must Know about Marketing, Leads and Sales
You can’t manage what you don’t measure. Its not as hard as you think to measure what matters most. Whether you’re using a fancy CRM solution with Marketing Analytics or not, you can get started today with this roadmap.
2 Reasons What Your Sales People Tell You About Your Leads and Your Marketing is WRONG
When you need to know how your advertising and marketing are working, you ask your sales team. Learn why what they tell is wrong more often than not.
Pour In The Jet Fuel – Part 5 of Double Your Sales in 2009
There are good leads and not so good leads. Many times, you instinctively know the difference. Other times, you’re completely surprised by the results. You spend a lot of money and time to generate these unpredictable results. The leads your sales team pursues is the fuel in your sales engine. Right now, you’re pouring all [...]
Set the Mustangs Free – Part 4 of Double Your Sales in 2009
How many sales management books have you read? I’m sure each of your sales reps has a couple of sales guru books that they keep on their desk. Have you invested in sales training for you team? A lot of time and money have gone into refining the skills of your sales team. But somehow, [...]
Getting Contact Management Implementation Right Takes a Bit of Time
You gotta love it when customers help you see your own business more clearly! I had an experience like that today. This customer, we’ll call her Nicky, just joined her company as Director of Sales. Prior to her arrival, there has been NO sales tracking, contact management, CRM or marketing to speak of. Nicky’s fought [...]
If you can’t measure it, you can’t manage it!
I know, you’ve heard it before. And yes, I know how difficult it is to truley measure your marketing and sales activities. That doesn’t change the fact that its true. You’re guessing if you can objectively analyze how leads flow through your marketing and sales machine. If you’re guessing, you’re going to be wrong a [...]
