You can’t manage what you don’t measure. Its not as hard as you think to measure what matters most. Whether you’re using a fancy CRM solution with Marketing Analytics or not, you can get started today with this roadmap.
How many sales management books have you read? I’m sure each of your sales reps has a couple of sales guru books that they keep on their desk. Have you invested in sales training for you team? A lot of time and money have gone into refining the skills of your sales team. But somehow, [...]
You gotta love it when customers help you see your own business more clearly! I had an experience like that today. This customer, we’ll call her Nicky, just joined her company as Director of Sales. Prior to her arrival, there has been NO sales tracking, contact management, CRM or marketing to speak of. Nicky’s fought [...]