Sell, Sell, Sell! » internet marketing

The Times They Are A Changin’ – Online Habits and Online Marketing

craigklein — Fri, 06 Nov 2009 00:49:47 +0000

I thought I would share an article I noticed by Ann Handley, on American Express’ Open website – “Digital Marketing Facts – What’s Working?”.

The article compares where we spend out time online in 2009 vs. 2004. In just 5 years, things have changed in more than you might think!

Here’s a graph of the survey results from the article -

There’s much more data in the article so, definitely go take a look at it here.

What I found most interesting is that the article points out that we’re spending 15% less time online for the purpose of communication. …And now they’re spending almost that amount more time online in “community” activities.

So, in reality, “community” is all about “communication” but, its very interesting that people’s perception of why they’re online has changed in that subtle way.

I think it helps to explain why we’re seeing broadcast TV and print media suffer such declines.

Read the article, there’s a lot there for marketers, small business owners and sales people!

Email Marketing – The Only Bailout Your Business Needs

craigklein — Fri, 29 May 2009 16:57:33 +0000

Coming Monday, June 1, “If At First You Don’t Succeed, Email, Email, Email Again!“, the second installment in the eBook series “Email Marketing – The Only Baiout Your Business Needs“. Don’t forget to register to receive the eBook here.

June is going to be packed with powerful insights into getting email marketing right. Here’s what to expect:

June 1 – If At First You Don’t Succeed, Email, Email, Email Again!

June 8 – Lead Nurturing – Automate It and Sell More

June 15 – Client Touches – Post Sell, Upsell and Retain

June 22 – Getting Started – Building a Quality List & Creating Emails That Get Results

All of this will be available right here on the dates indicated. You can also register to receive the entire series as an eBook here. Registrants will receive notifications each when as new installments are posted and you’ll be sent the entire eBook in PDF format at the end of June.

Social Media 101

craigklein — Mon, 04 May 2009 13:59:45 +0000

Many of my customers are aware of the need to become active in Social Media but, they’re too busy and not sure of how to start.

For the “non-technical” among us, it can be a bit scary to get started even creating LinkedIn and Facebook profiles, much less creating a blog!

Mike Lake, of Maniacal Marketer, created a great video that describes the basics of getting started in a way that any business owner, marketer or sales person can grasp and run with.

Click here to watch the video.

I hope you enjoy it!

The changing role of sales

craigklein — Thu, 03 Apr 2008 01:54:33 +0000

Brian Carroll just posted a great podcast on his B2B Lead Gen blog.

Its well worth a listen!

Very interesting perspective – sales people are the 2nd choice of prospects for information, 1st choice being your company’s website.

Think about that for a minute…

The sales person ultimately becomes the guide. Shepherding the prospect through all the information available on your site so they can make an informed decision. When you’re traveling, a good guide asks a lot of questions to get to know what you’re interested in and then steers you in that direction.

So a really good sales person that asks questions, identifies pain, etc. is perfect in this “future sales” role.

But most organizations are not hiring and training sales people this way. I do love a good strong cold calling closer. I hope we can keep a few around just to admire!