Bobby made some excellent points, harkening back to years ago when we worked together in previous lives.
So many businesses are not taking advantage of the marketing opportunities that abound, both old and new, for one reason:
They don’t have a good list of prospects and/or customers to market to…
Accounting has one list, each sales rep has another, marketing has others, they all overlap and most importantly, they’re all in different places, in different formats (sometimes not even electronic).
So, is a good contact management system the only thing keeping you from exploiting direct mail, email marketing, newsletters and even good old fashioned calling campaigns?
Shame, shame, shame!
Join us next Tuesday for “Making Contact Management Work“, our free webinar, and you’ll leave with answers that can put you on the fast track to a well managed client list for almost nothing.
The release of “ACT! and Outlook are Holding You Back” has produced a ground swell of questions! Readers want to discuss how they can apply these principals to their own businesses.
It seems that the feeling of being unable to reach your full potential in sales and service is unbelievably common.
The Who, What, Why, Where, When and How of managing your customers
How to develop a strategy for success before you spend your money
Open discussion and real world examples of customer and prospect management strategies that work
Your opportunity to get help with specific challenges in your business
Just click this link to sign up.
You’re a small business. You’re lean and mean. You can make your competition look like a bunch of chumps!
Except…
ACT! and Outlook are holding your business back from being everything that it can.
We’ve just posted a new report that includes:
4 Reasons ACT! and Outlook are not working for you
7 Easy to implement tips on taking your customers service and sales to a new level
This is not a sales pitch! This is a power packed report based on years of experience designed to point you to simple, affordabe steps you can take to treat your customers like kings and make your competitors look like chumps.
If you own a small business, you know what your larger competitors have that you don’t. They’ve got resources to do things bigger and “ostensibly” better than you can.
But, do you know what you have they your competitors don’t?
Your lack of size and resources can actually be your greatest advantage!
You can turn your organization into the most responsive organization your customers have ever dealt with!
Because you’re lean and mean, you have the opportunity to transform your organization. When your clients call, every individual within the business can have the right answers, on the spot.
If you’d like to make your competitors look like chumps by responding to your customers’ instantly, stay tuned!
In the coming few days, I’ll be releasing a new report packed full of specific actionable suggestions for turning your company into the “go to” company in your industry.
This one about how frequently the flaw in your sales process is that you’re just not following up.
I can tell you from my point of view, as the CEO of a contact management service, that its true. In 2008, just remembering to call the right people back is a big challenge for most sales people and entrepreneurs.
SalesTeamTools.com has asked its contributors to answer the question, “What’s the one thing you changed in 2007 that had the greatest impact on sales?”. There have been some fascinating responses. Jan Visser, founder of SalesTeamTools.com, asked me to contribute my two cents to the discussion. Click here to read my post to SalesTeamTools.com
The question isn’t that simple to answer. It gets you to thinking…
A change in my outlook or attitude? A new sales technique? Rededication to a certain market or lead source? Sometimes its tough to seperate all the little things from each other…
Looking back on it, there were a lot of things that had to come together to give us the confidence to stick with our process through ups and downs. But, what it did for us was invaluable!
The sales staff became a team, not just a collection of individuals. New sales reps were able to find success almost immediately. Our marketing efforts became more focused on cost efficient.
Its what I preach to our customers all day everyday but, the truth is its been tough even for us. We finally got it right in 2007 and its paying big time!
I hope you’ll enjoy my post on SalesTeamTools.com.
I’m a gadget guy so, this post on SalesTeamTools.com got my attention. Great suggestions for using your camera phone to help you sell. There are some really good ideas here!
I’ve got a young family and so, I don’t get “out” like I used to…
Last week, I let an old college buddy talk me into meeting him out for a beer or two after work.
Didn’t spend too much time or have too much fun but, the topper was when I walked outside, I discovered my car had been broken into and my computer stolen.
Ouch!
When your technology is ripped away, you realize what it really means to you.
The good news - So many of the systems I depend on are hosted on the web that I was able to get the things done that needed to be done.
The bad news - you get things the way you like them with time. When its all disrupted, you can function efficiently and its frustrating.
All this made me realize how much I depend on Internet based marketing efforts. I spend a couple of hours a day tweaking PPC campaigns, blogging, etc. and it works.
And still, when I ask most of my clients if they’re marketing on the Internet, I hear “Well, our website is almost ready for release.”
Its like I’m in a parallel universe. My clients have almost no experience with the kind of marketing I take advantage of everyday.
For any sales person or business owner in any industry, you have got to try it. I know you’ve read all the stuff online about “Cold Calling is Dead”, etc. Its not dead but, there darn sure is an easier way.
When you reach out to someone through traditional advertising or cold calling, you start an education process that may lead to a purchase after a few steps.
When someone searches for you online, you already know they want what you have.
